senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

ENVY Ensures Nothing Can Drag Down 1D's Latest Space-bound Promo

21/08/2015
Post Production
London, UK
127
Share
Fulwell73's Ben and Gabe Turner direct ‘Drag Me Down’ music video at NASA in Houston

ENVY Advertising’s latest partnership with Fulwell73 sees One Direction performing their latest single ‘Drag Me Down’ at NASA in Houston.

Directed by Ben and Gabe Turner, with Director of Photography Charlie Wuppermann, Envy Advertising worked on the grading and VFX elements to ensure the highest production values for the promo.

“The emphasis of the grade was to keep the appearance as natural as possible, to really enhance its cinematic style,” comments ENVY Advertising colourist, Vicki Matich. “This involved pulling back some of the over-saturated colours during the performance and contrasting the training scenes with a much cooler look.   As ever, there was a lot of balancing between shots, getting skin tones and brightness just right. It was a blast to grade, the final product looks like a mini film!”

ENVY Advertising has a long-standing relationship with Fulwell73 having worked together on previous One Direction promos including ‘You and I’, ‘Story of My Life’, ‘Night Changes’, as well as their latest fragrance commercial, ‘Between Us.’

Recognising their successful collaboration, ENVY Advertising Producer James Trimming comments: “One Direction and NASA. Fulwell73 and Envy. Great partnerships make for great work.”

The ‘Drag Me Down’ music video will be launched from Friday 21st August via One Direction’s website and international TV. 



Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Absolute
Home for the Holidays
Carib Breweries
08/11/2024
26
0
Bring It On
George
31/07/2024
25
0
Hotter Now
Signature
29/07/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0