Epic Parody: German Bank Mocks Instagram Stars to Promote App

Germany's biggest bank, Sparkasse, is turning its sights to Instagram celebs with its hilarious new campaign parodying the social-savvy stars. The new campaign - centred around the Instagram account @DerBote_official - promotes the mobile payment app Kwitt, spoofing everything that walks the thin red line of advertising and self-staging on Instagram. 

The alleged 'first advertising-free influencer channel on Instagram' was created and hosted by Jung von Matt/SPREE from Berlin-Kreuzberg, the longtime lead agency for Sparkasse.