senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Epoch Delivers Deadpan Perfection with the Latest Campaign for Current

25/07/2023
Production Company
Los Angeles, USA
180
Share
Director Matt Swanson crafts three droll and memorable films for the mobile bank

Epoch Films has produced a series of three dry-humoured ads for the mobile banking platform Current. Each film delivers on the promise of Current’s mission: moving you forward, never holding you back. Director Matt Swanson cleverly illustrates this point in a myriad of ways with increasing absurdity and quick delivery.

Matt uses playful commentary, deadpan delivery, and visual gags to poke fun at the outdated practices still in play at traditional banks. The subtle jokes play to the audience’s intelligence rather than patronising them, honing in on Current’s key demographic: smart bankers who don’t take themselves too seriously and are ready for a change in antiquated financial practices.

Matt expertly plays at the already-funny script with increasingly extreme imagery to deftly land the jokes. In ‘Backwards,’ two friends jog - literally backwards - while noting how backwards overdraft fees are. ‘Hacks’ shows two chefs remarking on the nonsensical brutality of credit fees while pulverising meat and chopping food. The two yogis in ‘Twisted’ remark on how twisted it is that banks hold on to your paycheck before releasing funds to make money off it while twisting themselves into more extreme yoga poses throughout.

Director Matt Swanson said of this memorable campaign, “Who hasn’t felt personally victimised by their bank? The scripts instantly resonated with me for personal reasons, but the style of humour they were going for was right up my alley as a filmmaker. I loved how granular the creative was, so I wanted to focus on delivering the most specific and considered  distillations of each script as possible.”

Brand
Production
Production Service
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Epoch Films
73
0
The Work That Made Me
The Work That Made Me: Jackie Abraham
24/06/2024
345
0
ALL THEIR NEWS
Work from Epoch Films
44
0
Socks
Mattress Firm
27/06/2024
37
0
You Tip, We Tip
Domino's
19/06/2024
16
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0