Escape the Sounds of Modern Life with Black Forest Gummies' Tranquil Spot

Coming off the heels of announcing its 10-year purpose commitment and a partnership with singer Kelly Rowland to help protect and restore forests across the US, Black Forest is launching a new ad campaign titled ‘Take Me to the Forest.’ 

Developed with creative agency of record Duncan Channon, the new ‘Take Me to the Forest’ (TMTFF) creative reflects the brand’s ‘Real Juicy. Real Good.’ tagline and platform - which is a differentiator and reorientation around fruit juice as its No. 1 ingredient. 

The lighthearted spot features a mom who calls on Black Forest to escape the noise made by her accordion-playing daughter and VR martial arts enthusiast partner. The gummy treat serves as a portal that metaphorically transports her and her family into the forest, where things are simple, natural and tranquil. 

A variation on the spot will join the rotation in early July. The spots will appear on various full episode players, YouTube, Facebook and Instagram, as well as through an AR experience on Snapchat.

“When life gets crazy, who hasn’t fantasies about crawling into a bag of gummy bears and fruit snacks, and escaping to somewhere less stressful?,” said Jessica Wyatt, associate creative director, Duncan Channon. “‘Take Me to the Forest’ captures this relatable feeling. A bag of Black Forest gummies and fruit snacks is not only a delicious treat but a portal to a peaceful forest where no one can bother you – no Wi-Fi or accordion practice, just big beautiful trees and tasty snacks.”

A series of social ads also uses the 'Take me to the forest!' rallying cry as people use Black Forest gummies and fruit snacks to blot out the bad and go to the good – when your dog destroys your new couch, or the laundry pile overwhelms, or you get your third parking ticket this week.  

The campaign launch also marks the introduction of new packaging for the brand, created by Hughes Brand Mix. The updated packaging features a new logo that highlights the “Real Juicy. Real Good.” tagline while emphasising fruit juice as the No. 1 ingredient for Black Forest Classic Fruit Snacks. Additionally, the brand is launching a new recyclable film in September 2022.

“We’re getting real. The new campaign and changes to our brand represent our commitment to making a difference in the lives of our customers, said Kate Adams, senior marketing director for Black Forest. “With products made with real fruit juice, supporting programs that are doing real good in the world, and campaign creative that shows that a delicious gummy made with real ingredients you can feel good about, might just be the perfect escape from everyday life.”