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Etsy's First Super Bowl Commercial Sees the USA Thank France for the Statue of Liberty

02/02/2024
Creative Agency
Brooklyn, USA
4.3k
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Orchard and Biscuit Filmworks' Andreas Nilsson use the platform's 'Gift Mode' in an amusing trip back to the 1880s

Etsy's first ever Super Bowl commercial encourages shoppers to use its new 'Gift Mode' by heading back to the 1880s when France gifted the United States the Statue of Liberty.

The comedic spot, which was created by Orchard and directed by Andreas Nilsson through Biscuit Filmworks, sees a group of Americans stressing at the quality of France's gift. "Now we've gotta get France something," one of them says.

But, what do the French like? Cheese, obviously. Etsy's Gift Mode has a cheese board landing in Paris in no time, much to the nation's joy.

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