Eva Longoria, Andie MacDowell and Helen Mirren Redefine Success for L’Oreal Paris
L’Oreal Paris and McCann Paris have announced the launch of the 'Worth It Resume' campaign which invites women to share stories of the setbacks they have experienced throughout their lives, highlighting how failures are a critical component of successful careers. Born from the insight that 81% of women feel more pressure not to fail than men (according to KPMG), the initiative is the latest from the beauty brand’s long-time commitment to empowering women and championing their worth.
The campaign features leading women from around the globe sharing their 'resumes' on LinkedIn, the world’s most prominent professional social platform. Instead of highlighting their greatest achievements, they will fill their resumes with the struggles, failures and setbacks that led them to where they are today – encouraging everyone to embrace their own failures and seize every possible opportunity.
L’Oreal spokeswomen including Eva Longoria, Andie MacDowell, Helen Mirren, Jane Fonda, and Aja Naomi King and Kate Winslet will each be sharing their own 'Worth It Resume,' highlighting their personal stories of failure. Additional participants include notable female business leaders Reshma Saujani, CEO of Girls Who Code, Michelle Wong, CMO of Sprinkles, and leaders from McCann Worldgroup, including Singleton Beato, chief diversity, equity and inclusion officer and Michelle Tang, global chief growth officer.
“We want to change the narrative around failure, especially in the workplace, which is why LinkedIn was the perfect platform for the campaign,” said Charlotte Franceries, president and global business leader for L’Oréal , McCann Paris. “Whether you’re winning or losing, you’re worth it, and what you once thought was your worst defeat might actually lead you to your biggest win.”
“I am proud to partner with L’Oréal Paris to help empower women to embrace risks and pursue their goals without the fear of failure holding them back,” said actor and director, Eva Longoria. “As a woman, I have experienced the immense sense of pressure to be perfect, but I have found that you have to step out of your comfort zone and become comfortable with hitting a few roadblocks on the journey to success. My hope in sharing my own failures in my 'Worth It Resume' is to help women around the world redefine how they view 'success' by inspiring them to celebrate the setbacks, the failures and the struggles that may ultimately lead them to their achievements.”
“For more than half a century, L’Oréal Paris has been relentless in its dedication to breaking down barriers that prevent women from asserting their self-worth. Inspired by the brand’s iconic tagline, “Because I’m Worth It”, which mission is to value self-confidence and give every woman the power to express their worth, the 'Worth It Resume' aims to create a new definition of success. It’s really a tribute to the challenges we all face that are in truth the steppingstones to success,” said Delphine Viguier-Hovasse, global brand president, L’Oréal Paris.
The campaign, which will run across LinkedIn starting on April 9th is summarised in a video featuring the participating L’Oréal Paris ambassadors.
