Even the Most Peculiar Situations Are Covered with GEICO Insurance

Recently, GEICO launched its latest work intended to reassure viewers that Whatever coverage you need, the answer is always GEICO.

Based on the observation that no two customers have the exact same insurance needs, this new campaign, created in partnership with long-time Creative AOR The Martin Agency, proves that GEICO can help in whatever surprisingly specific situation one might encounter along the way.

Insuring your son’s wedding or the doll collection inside your home? Or a prized, new RV that just happens to get stuck in a muddy ditch. GEICO reassures us that Whatever coverage you need; the answer is always GEICO.

“Our latest campaign illuminates how customers can get more with GEICO by showing audiences that GEICO’s combination of product services, even those you may not expect results in excellent coverage and excellent service - affirming that whatever you may need, you always get more with GEICO,” said Gary Aurand sr. director, brand and creative at GEICO.

“GEICO has always had a knack for finding ways to make pretty straight insurance messages into something way more fun. In this case, a breadth of coverage message is brought to life as an accordion street rumble, a story about roadside service imagined as a retooled horror classic, and something as mundane as getting locked out of your car turned into a mission out of the Bourne Identity.” said Dave Gibson, creative director/ writer, The Martin Agency and Jennifer Yi, associate creative director/ art director, The Martin Agency.

The campaign launched on May 6th across TVC, streaming, and paid social, with three commercials 'Accordion,' 'Frankenstein’s Monster,' and 'Master Plan.'