Everyday Heroes Know It's Heinz Sauce or Nothing

In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long.

Who has never splashed Tomato Ketchup all over their neighbour's plate or immaculate T-shirt? From bottle-opening experts to misunderstood artists, everyone knows these everyday heroes in search of recognition! 

All these victories deserve a medal and, above all, a worthy celebration. These celebrations of everyday heroes are also symbolic of the brand's positioning. Heinz generates irrational love among its millions of fans, so it's a fitting reward to celebrate the most fervent of them in this campaign, where the taste of victory has never been so delicious.

The campaign is been broadcasted in France since June 25th, 2024 in digital and print.