EveryFriday Asks 'Wine Zombies' to Uncork the Mind in Rebrand for Independent Boutique Bottle Shop Vino Vero

Independent, award-winning bottle shop Vino Vero has unveiled a new brand identity designed to encourage wine zombies to open their eyes and mouths to something unknown. 

Vino Vero is an award-winning bottle shop focusing on organic and biodynamic wine, with a mission to introduce more people to real wine and were looking for a new brand identity that would persuade people to lose their inhibitions, open their eyes to more varieties and producers, and consciously choose more natural wines. 

Created by EveryFriday, the creative agency, Vino Vero’s new brand identity and suite of visual assets uses bold graphic prints and colours with a central figurehead that combines a striking eye and wine glass motif to draw the customer in to look more closely at the wine options available to them.

“When it comes to buying wine, most people are zombies, lifelessly scanning supermarket shelves for an average tipple and starving their tastebuds of anything infinitely less boring.  For Vino Vero, a boutique bottle shop, we’ve created a brand designed to wake up the walking dead and get them to pick a wine worth talking about over dinner,” said Dan Fernandez, creative director at EveryFriday.