Exit’s Mike Daly Directs Imaginative & Surreal Spot for the University of Melbourne

Exit’s Mike Daly directs an imaginative and surreal spot for the University of Melbourne and their Collisions campaign, through McCann Melbourne.

Led by the 60 second brand commercial, the multi platformed campaign including social and digital media, cinema, television, print, outdoor and a content partnership with The Guardian, is designed to inspire the best and brightest minds with a metaphor for when creative ideas meet collaboration and robust research.

Filmed on location at the University, using actual students, teachers, academics and executives of the university, including the Victorian College of the Arts. The campaign’s aim is to raise community awareness of the University's significant research achievements and share the stories of how people are benefiting from these research projects every day, in Australia and around the world.

Pat Baron, executive creative director of McCann Melbourne: "This campaign acknowledges that contributions that impact us all aren't for the most part created by individuals working alone in dark spaces, but through the bright minds and their imaginations colliding and collaborating."

Lara McKay, executive director, marketing and communications at the University of Melbourne: "The 'Collision' campaign is absolutely a celebration of the people at the University of Melbourne. Having almost 100 students, academics, professional staff and members of our alumni community feature in the film demonstrates this idea of collision at work.

"We believe the campaign really is something very different for the category and hope it will connect with people and drive them to learn more about the work of the University of Melbourne."

This is the first major work for the University by McCann Melbourne since winning the business in a competitive pitch at the beginning of 2015.