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Experience a Day in the Life of Patrick Mahomes in Kansas City Chiefs Campaign

31/07/2023
Advertising Agency
Kansas City, USA
229
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Barkley campaign offers fans a unique insight into the life of the MVP quarterback

Netflix and the NFL have come together for the first time ever to bring you 'Quarterback,' an eight-episode series that delves into the lives of three powerhouse quarterbacks: Patrick Mahomes, Kirk Cousins, and Marcus Mariota.

To celebrate the highly-anticipated release of 'Quarterback,' the Kansas City Chiefs have taken fan engagement to a whole new level. Launched today, 'A Day in the Life of Patrick Mahomes' gives fans a unique insight into the life of an MVP quarterback and stars actor and comedian Desi Banks, SNL actress Heidi Gardner and UFC Fighter, Megan Anderson.

The Kansas City Chiefs has over 10 million followers across social media, and they’re the #1 team on TikTok. The goal with 'A Day in the Life of Patrick Mahomes' is to not only connect with the brand’s loyal fanbase but to also engage football fans well beyond the Kansas City market. Through compelling content, experiences, influencer marketing, and innovative media initiatives, the Chiefs aim to share remarkable stories both on and off the field about their exceptional players, coaches, organisation, and dedicated fans.

This partnership between Netflix, the NFL, and the Kansas City Chiefs represents a turning point in the world of sports and entertainment.

Agency / Creative
Production
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