Experience the Bizarre World of Organic Candy Brand JOM

Director-duo BABYBABY are back with more bizarre eye candy, this time for Swedish organic gummy brand JOM. 

‘The Casting Call', takes place behind the scenes of 'Sabrina: Mermaid by Day, Assassin by Night'. We follow our hero as he nervously waits, rehearsing his lines. In need of some extra pep, he indulges in JOM, travelling through a gummy world, returning ready, fresh, and motivated. We think. 

Comprising directors Josefin Malmén and David Strindberg, BABYBABY first made waves in the industry with their Sundance-selected short film FLEX and have worked with brands such as H&M, Happy Socks, Uniqlo, IKEA, and Samsung.