Leading Australian influencer marketing platform Fabulate has achieved a significant milestone, securing 10th place in the prestigious 2024 Deloitte Tech Fast 50 rankings.
The award highlights the remarkable growth Fabulate has experienced over the past year. The tech startup, which enables marketers and agencies to scale their influencer marketing efforts, has expanded its operations across Australia and the broader APAC region.
Fabulate CEO Toby Kennett expressed his gratitude for the recognition, stating, “We are incredibly honoured to have made the 2024 Deloitte Tech Fast 50 list. Five years into our journey, this recognition is a testament to the hard work of our team in positioning Fabulate at the centre of Australia’s—and increasingly APAC’s—creator economy.”
The news comes just a week after Patrick Forth, the former managing director of the Boston Consulting Group in Australia was
named Fabulate’s new chairman.
Fabulate has also been driving innovation in the influencer marketing space.
Its recent launch of its SparQ product provides marketers with a suite of AI-powered tools, enabling them to efficiently scan and analyse thousands of hours of content across TikTok, Instagram, and YouTube.
Founded five years ago, Fabulate was established by former Nine executives Ben Gunn and Nathan Powell, entrepreneur Toby Kennett, and ex-Qantas executive Sachin Singh. The platform aims to transform how brands engage in social media and content marketing. Today, major brands and agencies, including Qantas, Uber, Edelman, and Kinesso, rely on Fabulate to discover talent and execute high-quality social and content marketing campaigns at scale.
This is not the only major award Fabulate has won this year. The company took out Australia’s Best Influencer Marketing Technology award at the industry’s AiMCO Awards and has been shortlisted in the category again for this year’s awards.