Fall Head Over Heels with This Truffaut-Inspired Intermarché Ad

With its new campaign, which has been created by French agency Romance, Intermarché has turned the heads of two million French people in just 24 hours.

Shot like a Truffaut or Lelouch movie with the song “L’amour l’amour l’amour“ by Marcel Mouloudji, Intermarché tells the story of a young man who finds a good reason to have a better alimentation.

“Thanks to the talented filmmaker Katia Lewkowicz and the perfect acting, the three-minute film signs a big step in the universe of retail,” said a Romance representative.