Familia Celebrates the Universality of Football in New Campaign for Goal

Directing force and Familia’s newest signing, Tobias Bonfanti, have debuted a new film for South Korean sports-fashion brand, Goal. The advert celebrates the special moments in football which don't just happen in packed stadiums from the best in the industry. It captures those moments that happen every day around the world for players of all abilities and universally brings them together. This collaboration appeals to its audiences with something that they can grasp and connect with.

Freestyle footballers are the new heroes in football. They hone their skill on the streets and are dominating the local pitch. The film was shot with no expensive gear, no coach, no talent scout, no stadium - creating a certain raw authenticity. In turn, the video highlights the pure enjoyment aspect of the sport rather than the struggle to get to the top: all you need some creativity and a goal.