FCB Buenos Aires Brings the Tastes of Mexico to New Tía Rosa Campaign

FCB presents its new campaign for Tía Rosa, the Mexican tortilla brand. The 'Now your home will become a real Mexican restaurant' campaign establishes the new positioning developed for the brand's launch in Argentina.

FCB Buenos Aires, creatively led by Lulo Calió, used humour through different situations in a very Mexican atmosphere. “We are glad to present this first campaign that launches Tía Rosa in our country. A well-known Mexican Brand is now available in Argentinean homes," commented Calió.

“The campaign will have a strong presence in TV and digital. This launch represents a great innovation and evolution to expand the category with new consumption moments. Tía Rosa arrives as the specialist in Mexican food, since Argentinahas more Mexican restaurants than all of South America,” adds Santiago Puiggari, FCB´s President.