Feast Unveils New Escape Room Experience Testing Canadians' Ability to Spot Tax-related Scams

Feast, in collaboration with the Canada Revenue Agency (CRA), proudly introduces "Spot the Scams: An Escape Room Experience" - an engaging experiential marketing activation aimed at educating Canadians on identifying potential scams.

An extension of the "Be Scam Smart" campaign launched in 2023, "Spot the Scam: An Escape Room Experience” takes the campaign's tagline - "Some scams are easy to spot. Some are not." - and transforms it into a captivating, interactive experience, where identifying warning signs and spotting scams becomes a thrilling challenge. The intention is to teach Canadians about the types of scams they most commonly encounter through texts, phone calls, and emails, to emphasise the importance of vigilance in the digital age.

A giant neon warning sign catches the attention of mall passersby, piquing their curiosity and drawing them into the experience. Once inside, participants are challenged to identify potential scams while navigating real-life scenarios full of everyday distractions, like responding to an urgent tax-related text message while riding the subway and trying not to miss your stop.

“Our goal with Spot the Scams is to make scam awareness engaging and memorable," said Ante Kovac, creative director at Feast Interactive. "By bringing the campaign's message to life in a fun and interactive way, we hope to encourage Canadians to be scam smart and protect themselves."

Since its launch in Ottawa on March 21 at the St. Laurent Centre, Spot the Scams has captivated audiences and garnered significant media attention. Now, the activation is set to travel across Canada, with upcoming stops in Toronto, and Vancouver.

Feast chose malls as the primary location for Spot the Scams due to their high foot traffic and diverse demographic appeal. "Mall activations are ideal for engaging with people on a personal level and help us amplify the campaign's message by encouraging attendees to share their experience on social media and through word-of-mouth.”

Don't miss your chance to test your own scam knowledge when Spot the Scam comes to a city near you.