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Feel the Real in PlayStation's Epic VR2 Spot

29/11/2023
Creative Agency
New York, USA
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Spot from ada&eveDDB explores the immersive experiences of PS VR2

Sony Interactive Entertainment has debuted its latest spot for PlayStation VR2, 'Feel A New Real'.

The new campaign features a launch film that explores the immersive experiences that PS VR2 offers.

Shot from the point of view of the protagonist, we follow them through extraordinary worlds: from the cockpit of a space craft under attack, crashlanding in a mysterious village, running from hostile locals, before finally falling through a well and onto the back of a Tallneck, in a world reflecting Horizon Call of the Mountain.

As events unfold, we see and hear the protagonist’s heartbeat through epic sound effects and on-screen graphics. As their pulse quickens, viewers gain a deeper sense of the immersion and the heightened emotions that PS VR2 offers.

This new spot for PS VR2, the latest with Sony Interactive Entertainment’s creative agency, adam&eveDDB, is now live.

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