Final Frontier Produces Animated Launch for new Movistar + Xbox Game Pass Ultimate

Final Frontier Europe and McCann Madrid produced an intergalactic launch film for the Movistar & Xbox Game Pass Ultimate. The multi-styled direction is brought to the mix by Le Cube, who took the idea of playing anywhere you want, and however you like, to colourful proportions.

“I’ve always been attracted to projects that mix styles and aesthetics, so it was such a great fit to have a concept that not only allowed for this approach but actually pretty much asked for it”, explains Ralph Karam, Le Cube’s creative director.

On the collaboration with agency McCann Madrid, Juan Manuel Freire, Le Cube, and the project’s executive producer, says that “we had a great connection and synergy from the start. It’s a much smoother ride when the whole team comes together around a creative idea and does its best to takes it to the next level. We couldn’t be happier with the results”. 

The launch film was created for the Spanish market and airs both on television and Movistar’s on-demand platform.