Final Stretch Election Campaign Uses Creativity Instead of Bludgeon to Win Over Undecideds

State-of-the-art sex robots that won’t get you pregnant! “Brand new, beautiful healthcare” that doesn’t cover sick people or gross things. Animated talking birth control pills, fearful of being taken away by the authorities. These are just some of the possible futures being brought to life by a new election campaign aiming to tip the scales toward vice president Kamala Harris in November.

The effort is being spearheaded by Emmy-winning filmmaker Andrew Jarecki, Emily Wiedemann, founder and executive producer of Greencard Pictures, and Deacon Webster, co-founder and chief creative officer of ad agency Walrus.

“The strategy was to provide a different way to approach a stubborn electorate, using great creative around issues that could work across the aisle, and appeal to undecided voters who care about democracy but were tired of the usual finger wagging tone of political messages,” said Andrew.

Most of the shorts are dark comedic takes on key issues the public is concerned about including health care, abortion and birth control, the climate, and the chaos of a possible second Trump administration. A series of three non-comedic shorts shot in documentary-style address voters’ concerns about not knowing enough about Kamala Harris’s background.

"Political advertising is all the same these days - a series of soundbites narrated by an ominous voice,” said Webster. “If you live in a swing state you are bombarded by these messages all day and it just becomes noise. With this campaign we're using entertainment as a way to cut through the clutter and get people to listen." 

The campaign is rolling out over the next two weeks across TikTok, and Instagram with support from NowThis the largest social media publisher amongst gen Z with +74 million followers. The first videos launched this week, garnering over 5.5 million organic views in the first three days. Going forward, the best performers will receive a paid media boost to extend the campaign’s reach.

“I truly believe that creative content can make a difference in the world, and this election couldn’t be more important. So when Andrew, a true force of nature, asked me to join the team, I knew I wanted to be a part of it,” added Emily, “It’s not often you produce 18 spots in a matter of a few weeks, but everyone we talked to was all in. Everyone’s attitude was the same: “What do we need to do to make this happen?”

 

Campaign handles: 

TikTok: @storkworks

Instagram: @storkworks