Find Yourself a Fiver with Tic Tac's New Campaign

Aesop Agency, the brand storytellers, have created ‘Find a Fiver’ - Tic Tac’s biggest ever promotion.

The ads, which break this week, will mark the launch of the promotion that will feature on over 15 million Tic Tac packs - giving customers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers.

The campaign, created by Aesop creatives Tom Edwards and Stephen Lynch, comes hot on the heels of the highly successful Apple Burst digital campaign, also created by Aesop, which generated more than 1 million YouTube views.

Designed to appeal to 16 - 24 year olds, the ads feature an oddball character in surreal scenarios who ‘gives himself five’ when he finds out about the promotion.

To enter the promotion, which runs until the end of the year, customers must text ‘fiver’ plus an on-pack code. They’ll then receive a text that will tell them if they’ve won a fiver instantly, plus a link to findafiver.com, where guaranteed rewards can be redeemed from partner brands including Topman and Dorothy Perkins (£5 off a £25 spend) and Cineworld (£5 cinema tickets).

The Tic Tac ‘Find a Fiver’ campaign is supported by an investment of £1.7m. Media has been handled by Rocket under OMD.

Commenting on the campaign, Tommy Smith, Account Director, Aesop Agency says: “Not only are we driving awareness of a solid promotion with these ads, we’re also doing the job of brand reappraisal through the use of our character and the ‘self5’... a trend that will no doubt hit the streets soon after launch”.

A Ferrero spokesperson says: “Nothing makes your day like finding a fiver in your pocket, and we wanted Tic Tac fans to experience that feeling every time they open a pack. Our TV and online ads are similarly joyful, and we hope people across the country will be giving themselves five in no time.”