Findomestic Gets Too Innovative in Throwback Banking Campaign

Italian bank Findomestic has launched its new account with the help of TBWA Italy. The campaign plays on the product's innovative features, promising that it will make customers feel ahead of everyone else - a claim that is, in fact, 'Too Ahead'. 

Created by production company The Family, the two comedic spots highlight such an issue. While the protagonists navigate online with their Findomestic bank accounts, all of a sudden everyone and everything around them starts to look outdated - whether this is the receptionist, or a couple trying to take a selfie.