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Finger Music Pits Spandau Ballet Against Speedcore in New Virgin Trains Spot

13/06/2017

Finger Music

Sound & Music

London, United Kingdom

303

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13/06/2017

Virgin Trains and Anomaly launch new split scenario campaign ‘Spandau VS Speedcore’ directed by Tom Kuntz

Finger Music continues its partnership with Virgin Trains in a disruptive, comedic series of new ads created by Anomaly and directed by Tom Kuntz. The spots use a split-scenario film contrasted with two opposing tracks - Spandau Ballet’s ‘True’ and a Speedcore track.

Through the distinctive new campaign (one that is unquestionably “Virgin” in its tone and quite a departure from that which has gone before), Virgin Trains has taken a completely different approach to its advertising.

Departing from the ‘Bound for Glory’ campaign, the two 30 second ads see a female protagonist, Valerie, pondering two methods of travel to get to a job interview; one using Virgin Trains and the other using either car or plane. The films cut back and forth between idyll and disaster, the rose tinted-train travel vs a calamity car journey and a frenetic flight. The fast-paced spots jump from Spandau to Speedcore until Valerie makes it to her destination – in pristine condition or put through her paces, literally.

Having sourced Spandau Ballet’s ‘True’ for the calm scenes, Finger Music then had the Speedcore track composed in house by Richard Devine.

Commenting on the process, music supervisor Chris Phelps says: “We worked closely with Anomaly from the beginning to ensure we found the perfect tracks for this spot. It was important we chose music that would work in harmony with the fast cut but would be completely opposing to each other in both mood and speed. We worked with the creatives and post audio house to edit the tracks so that they flowed nicely with the scenes. It was great fun working with the Anomaly guys and we were thrilled to be bought back on board with Virgin Trains once again.”

Oli Beale, Executive Creative Director and Partner at Anomaly says: “It’s just great that the Speedcore genre is finally getting the public recognition that it’s so long deserved.”

The two 30 second films were aired on TV and online on Saturday 10th June; a 60 second hero ad will launch on 17th June.

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