Finnish Garden Centre Brings Joys of Gardening to the City in New Film

Finnish garden centre Kekkilä needed to reach a new target group: people living in the cities. The company also wanted to strengthen its expert status among home gardeners. Finland has 5.5m inhabitants, of which approximately 2m live in cities. Only three generations ago many Finns had a deep connection with the land and grew different kinds of vegetables and herbs for their own use. Now, it seems that some Finns have lost that connection and the value of gardening.

People living in cities lead hectic, work-oriented lives. Several studies show that gardening is a relaxing, even meditative hobby that increases happiness. Creative agency Folk Finland took the spiritual and beneficial aspects of gardening to the centre of Kekkilä's communication, culminating in this charming film.