First Bus Planning To Catch The Summer With Fox + Hare

First Bus South have appointed creative agency Fox + Hare as their purpose-led creative partners for a series of activations for their 2024 “Catch The Summer” campaign.

First Bus South provides public transport services across Berkshire, Cornwall, Dorset, Hampshire and Somerset for commuters, tourists and students alike. They’ve been investing in a modern, environmentally friendly fleet, including low-emission and electric buses, with accessibility features like low floors and wheelchair ramps, alongside breaking new ground with initiatives such as real-time tracking, mobile ticketing, and contactless payments.

The South business will be collaborating with Fox + Hare and this all begins in Somerset on the 2nd and 4th August, with two events in Taunton around Somerset County Cricket Club’s one-day matches. On-the-day activations from ice cream giveaways to meet-and-greets will highlight the easy travel planning, live bus tracking and affordable tickets that make First Bus the ideal choice for catching the action this summer.

First Bus South said, “We’re thrilled to be bringing Fox + Hare onboard as a new exciting purpose-driven creative agency partner. From their creative approach to their focus on positive impact, we think they’re the perfect partner for us, given our huge ambitions to connect with our customers and support our local communities. ”

Craig Hares, founder and CEO of Fox + Hare said, “As a proud Somerset man myself, it’s brilliant to be working with First Bus to bring their ‘Catch The Summer’ campaign back to my home county. We’re big fans here at Fox + Hare of their innovative approach to everything from ticketing to sustainability, and we can’t wait to get stuck in.”

Fox + Hare are a proudly independent B Corp® certified creative agency, whose clients include Countryside Properties, easyJet holidays, Revolution Bars Group, Britvic Group, The Big Issue, Action For Children and The Design Museum.