First Time Parent Problems in Saatchi NY's Spots for Luvs Nappies

Saatchi & Saatchi New York has launched two new spots for nappy brand Luvs.

To show the contrast between the 1st time parenting and the 2nd time approach, both spots feature a direct comparison between how a first time parent handles a given situation, and how that same parent, now raising their second child, handles the same situation with some hard-earned baby experience under their belt!