Fitzroy's Nophone Light for Bolsius Emphasises the Importance of Digital Peace at Home

Fitzroy, in collaboration with Bolsius, has created an addition to the current Ander Licht campaign. In addition to the TV and outdoor campaigns, the agency is introducing the Bolsius NoPhone Light, a candle in the shape of a mobile phone.

The candle burns for 16 hours and 45 minutes – exactly the average time Dutch people spend on their phone every week. The idea behind the NoPhone Light is simple: place your phone in a lockable, sustainable bamboo box and enjoy an evening undisturbed in a different light.

To realise this concept, Fitzroy collaborated with Job van Dongen from Monomore Studio and Ingmar Larsen from NoPhone. The campaign emphasises the importance of digital peace and fits seamlessly with Bolsius' vision to bring warmth and connection into the home.