Flyana Boss Partners with Nike and JD Sports US for Immersive 'Money At' Visualiser

In a convergence of music, fashion, and retail – Translation shares the release of Flyana Boss's ground breaking visualiser for track from latest EP, 'Money At.'

Flyana Boss teamed up with Nike and JD Sports to create an immersive, one-of-a-kind video experience. On April 16th, the JD Sports Times Square store transformed into a surreal 'open air' world, where hundreds of fans gathered to celebrate the launch of Nike's exclusive Air Max Dn colourway.

Harnessing 3D scanning technology, movements from Flyana Boss and their fans were captured in a way that blurred lines between reality and the digital realm. These scans were then transformed into avatars, seamlessly blending into different worlds and bringing the 'Money At' visualiser to life. 

The 'Money At' visualiser is set to make waves in the industry as Flyana Boss continues to lean into their innovative style, while solidifying JD Sports' commitment to innovation and their ability to connect with consumers through mediums like music.