F/Nazca Saatchi Takes Snacks to Battle for Salamitos Spot
In an epic battle, F/Nazca Saatchi & Saatchi launches Salamitos, Brazil’s first ever protein snack produced by BR Food’s Sadia. Unlike other snacks in the market, which choose a softer approach in communication, Salamitos arrives with a bang.
The humorous TV spot is entitled “Medieval Battle” and pits brave Salamitos warriors against an army of hungry mouths. The animation is produced by VetorZero and marks a new era for Sadia, as the brand is now targeting a younger audience.
