Football Fans Get a First Hand Taste of the Action in Coral Spot

Coral launched its latest brand film, which celebrates all football fans - from the armchair experts to the passionate pensioners- using broader culture to bring the world to life.

‘The Tunnel’ created by creative agency Wonderhood Studios opens on a rainy pitch side, alive with the chants of onlookers in the stands. The camera focussed on the player’s tunnel, as a cross section of football fans start to emerge from the darkness; shirtless fans, armchair experts, football fashionistas and passionate pensioners making their way out onto the pitch, – game faces on, Coral’s free reward shaker in hand! The ad ends with the fans in a classic football line up, before the camera zooms out closing on an aerial view of the pitch.

This newest campaign continues Coral’s tonal shift as part of its ‘We’re Here For It’ brand platform which seeks to put fans first and connect with audiences in more a humorous way. The 30” spot was filmed at Red Star Belgrade’s stadium in Serbia and used over 100 extras to achieve the full range of fans seen. More work celebrating football fans is expected to be driven through the line and across Coral’s social channels.

This is the second campaign delivered for Coral by Wonderhood Studios since they were appointed as lead agency last September. The accompanying media campaign was planned and executed by long-term partners the7Stars.

The ads will run on TV, video-on-demand, and radio, with media for the campaign planned and bought by the7stars. Entain Creative, Coral’s new in-house creative agency, will be responsible for planning social and digital.

Entain chief marketing officer Charlotte Emery says, “With our rich heritage in football, we know exactly what it means to be a football fan, while embracing the highs and lows of the season. Our latest campaign pays homage to all those that follow the beautiful game. Whether they are an armchair expert or a football fashionista, we hope they will see themselves reflected in our latest work.”

Ben Edwards, executive creative director at Wonderhood Studios says, “Coral has always understood that the beautiful game is truly beautiful because of the incredible fans that are there for their teams, week in week out. This ad is a brilliant celebration of that enduring love – truthfully told but with a big kick of charm and wit.”

The ad was directed by Glenn Kitson from Iconclast who has previously worked with brands including Nike, Berghaus and ITV.