Ford of Britain and GTB UK's New Campaign Celebrates ‘The Beauty of Change’
Ford of Britain and WPP’s GTB UK launch their integrated brand campaign for the All-New Focus, continuing to cement Ford’s position as Britain’s most popular car brand. Using the metaphor of butterflies to symbolise the beauty that can emerge from radical change, and with Keeley Hawes continuing her role as the voice of Ford of Britain, the campaign will show how every aspect of this Ford Focus has been positively transformed.
The campaign will start with a 60” TV spot, in which we see beautiful, CGI, mechanical butterflies made from individual components of the All-New Focus travelling across Britain to come together to form the new vehicle. This brand film shows the audience how beautifully designed the All-New Focus is, thereby inviting them to reappraise both Focus and the Ford brand overall.
A 30” TV spot will follow, from 10th September, that looks inside the car to show how this latest Focus comes jam-packed with all the latest tech, again raising the bar of what people should now expect from a Ford vehicle.
These stunning films were shot and created by Director, Peter Thwaites of Outsider and Electric Theatre Collective created all the CGI elements.
The rest of the integrated campaign uses imagery shot by Mark Bramley and elevates the All-New Focus heroically above the London cityscape. These images will appear in OOH, DOOH, press, social, digital executions and again showcase the beauty of the All-New Focus.
The TV spot launched on Sunday 2nd September, at 8.30pm during XFactor, supported by an integrated campaign.
Mandy Dean, Marketing Communications Manager, Ford of Britain
“We are very excited about all the changes that have been made to the all-new Focus and how it is a beautifully and totally connected vehicle. This campaign is another big step in delivering our local brand message and celebrates the beauty of change as evidenced in this all-new Focus.”
Paul Yull & Adrian Birkenshaw, Creative Directors, GTB UK
“The all-new Focus is exactly that; all-new. Ford have totally re-imagined the car, changing everything in the process. Our film uses butterflies, a symbol of change to dramatise the beauty of its transformation.”
