Forever Audio Joins Creative UK Investment Portfolio for Exciting Strategic Growth

Forever Audio has joined Creative UK's Creative Growth Finance portfolio.

Creative UK unites the creative industries and generates opportunities for innovation to thrive by investing in creative people and businesses. They are the UK’s leading Creative Industries investor and a strategic investment partner for growth-minded creative businesses. Their Creative Growth Finance is a landmark fund providing vital scale up finance to the UK’s most promising creative businesses.

The investment from Creative UK will enable Forever Audio to continue investing in its studio facility by constructing a new flagship studio space in its Central London home, which is due to open at the end of 2024. 

With 10 high-spec studios (including Dolby Atmos mixing) already, the investment reinforces Forever Audio’s focus on high-end audio services as they take advantage of growth forecasts in the UK post-production market and build AI-resilience into their business model.

Forever Audio is also expanding its international teams, currently in Germany and the US, to take advantage of the significant commercial opportunities internationally in line with the increasing demand for original audio content and audio advertising across the world.

Rahul Misra, investment manager, Creative UK, said, “Forever Audio is a great addition to our investment portfolio as well as the Creative UK ecosystem. The business has a strong track record and an impressive management team. We are very pleased to come on board as their strategic investment partner during a very exciting phase of growth. This is a compelling opportunity in the audio/music space which is a sector we would like to invest more in.”

Catherine Yeo, CFO, Forever Audio commented, “Delighted to announce the investment from Creative Growth fund which will support Forever Audio’s growth through investment in technology, innovation and people. Rahul and his team's knowledge of the intricacies of the Creative Industry was invaluable during the process. This partnership will support our strategic objectives to provide best in breed services to our customers.”

Seb Juviler, CEO, Forever Audio, added, “Rahul and the team at Creative UK have been a pleasure to work with from start to finish. Taking an active interest in the commercial growth of the business, how they can add value from their extensive network and providing crucial advice along the way. We’re delighted to have their support and excited about the next steps as we continue to invest in Forever Audio and ensuring our client offering is as attractive and as forward looking as possible.”