Four Square Makes a Right Royal Return via the House of FCB

FCB Aoteaora and Four Square have proudly released their ‘King’s Feast’ campaign to crown their recently launched ‘What’ll It Be Today’ platform.

This marks Four Squares’ first return to television in almost 20 years, and follows their ‘How Convenient’ spot, where two wily ladies fleece a young man of his grape juice and chocolates as he boards a bus.

An iconic Kiwi brand, Four Squares’ aim was to reignite the love New Zealanders have for it and reinforce that their 226 stores across the country are the go-to destination for whatever they need, when they need it.

”Bringing Four Square back to the airwaves feels like a home coming and the heroic story of King’s Feast is a fun way to demonstrate convenience. It’s a privilege to be part of the team reinvigorating such an iconic brand and investing in its long-term growth.” says Diane Clark, Head of Marketing & CX for Four Square.

The ‘What’ll It Be Today’ platform was initially launched via a new design system and has been in market with radio, OOH, social and digital for over a year, winning multiple awards along the way. ‘King’s Feast’ builds on these foundations, reaching the widest possible audience with a beautiful piece of storytelling.

Leisa Wall, CCO of FCB Aotearoa, comments “We’ve loved working on the latest chapter of this iconic brand. When you visit a new Four Square store you’re struck by the way they have evolved with the times but still kept hold of that lovely sense of nostalgia, so it was important to us to ensure this balance was achieved in the brand work too”.