Freddie Flintoff Bats Against Freddie Flintoff Thanks to Neat Tech in NatWest Film

One of the most iconic figures in cricket, Andrew “Freddie” Flintoff, faces one of his own most iconic overs as a bowler in a new film from NatWest.

In a campaign created by M&C Saatchi and posted on the bank’s cricket Twitter feed last night, some clever technology allows the former England captain to “face against the greatest over he’s ever bowled” - in the 2005 Ashes series at Edgbaston.

The moment was recreated on cricket field using a machine built by BOLA that can recreate any ball that’s ever been bowled in test history - recreating the speed, line, length, swing and spin of each ball.

NatWest polled the Twitter-using public on which iconic over they’d most like to see Freddie face and, perhaps unsurprisingly, they chose his own most legendary moment.

The resulting film is a tense experience that communicates the excitement certain moments in cricket can provoke - the perfect prelude to the final weekend of the Cricket World Cup, of which NatWest is a sponsor.