Fruit-tella Transports Us to a Fantastical World of Temptation

For the launch of their new Fruit-tella Tempties product in Russia, confectionary company Perfetti van Melle tells a story about those little me-moments that are so hard to resist and so rewarding to enjoy. 

By depicting a dream world full of every girl’s sweetest fantasies, Havas Life Moscow has taken the first step towards making these tender creamy candies the new favourite guilty pleasure for Russian women.  

The integrated campaign was created by Havas Life Moscow and directed by French filmmaker Jeremy Charbit.