FUNDAY Brings a Sweet Smile to Everyday Life in TABOO Campaign

FUNDAY Natural Sweets has launched an uplifting new campaign created in partnership with TABOO, encouraging Aussies to add a moment of guilt-free indulgence to their every day. The campaign’s tagline, "Pop a Little Fun in Your Day," speaks directly to busy, health-conscious adults, reminding us that even in the face of mounting pressures and responsibilities, our inner child still deserves a sweet treat.

The series of bright, eye-catching billboards in Melbourne, Sydney and Brisbane highlight various ‘adulting’ moments that FUNDAY can help intercept with a moment of joy - be that the gruelling process of getting kids off to school, the drudgery of doing your tax return, the dreaded doom scroll and many more.

To bring the brand platform to life and pop a little fun into Melbournians day, an interactive FUNDAY kiosk took centre stage at Melbourne Central last week, creating a frenzy. Hundreds of commuters queued to pay for a bag of the much-loved lollies - the only payment method accepted was a secret, silly FUNDAY handshake they had to do before nabbing some. Over two days, the activation popped a moment of joy into the day of commuters with 8000 engagements, as they went about their day.

Says TABOO’s executive creative director, Charlotte Adorjan “Life’s all got a bit serious lately, hasn’t it? We seem to be on this endless treadmill — work, kids, trying to keep it all together. These lollies won’t solve the world’s problems, but they will make life just a touch sweeter for a moment or two. And right now, we think that’s worth its weight in gold.”

“Our goal is to show people that treating yourself doesn’t mean compromising on health,” says FUNDAY founder, Daniel Kitay. “This campaign, created in partnership with TABOO, reminds Australians that joy can be simple. Sometimes, it’s as easy as a few minutes with your favourite lollies.”

The OOH campaign will appear across high-traffic urban locations and digital platforms to ensure FUNDAY is top-of-mind for Australians on the go. For more information on FUNDAY’S story and its range of feel-good sweets, visit www.fundaysweets.com or follow @fundaysweets.