Gas Is Only Part of Flogas in Electric Campaign

Publicis Dublin has created a new campaign for Flogas aimed at increasing awareness and consideration of Flogas’s wider energy offering, leveraging all the trust and reliability from their heritage and footprint in the Irish energy market. 

The new campaign is called ‘The Gas Part’ and aims to clarify that, although the company is called Flogas, they actually do do electricity too. Which is gas.

The AV, which features a Flogas representative attempting to clarify this offering to a couple on their doorstep, was produced by Antidote.

The wider campaign expands on the idea to highlight Flogas’s full energy offering, including solar energy, EV charging and LPG solutions, demonstrating there is more to Flogas than people expect, evolving to meet people’s needs. This will run across video, audio, digital, and OOH.

Rita Kirwan, marketing and communications director Flogas, expressed her enthusiasm, “The Gas part about Flogas is that the Gas part is only part of it. This campaign celebrates the breadth of energy services Flogas offers homes, communities, and businesses on the island of Ireland. With a €300 welcome bonus and a 24% discount on Dual Fuel, this campaign is all about bringing real value to households this winter’.

According to Nick Doring, associate creative director at Publicis Dublin, "After 50 years, the Flogas brand is synonymous with gas in Ireland. So how to expand that to their wider energy offering, specifically electricity? By repeating the word ‘gas’ 10 times in a 30-second spot, of course. By leaning into the incongruity of the name, we were able to leverage half a century of brand affinity and fame to deliver a memorable message about electricity. Supported by a great cast, this campaign marks an exciting evolution of the brand and shows Ireland there’s more to Flogas than just gas.”