Generator's Igor Borghi Directs Sobering New Spot for Human Rights Organisation

Generator director Igor Borghi’s latest spot ‘Emergency - Everyone Has a Dream’, for The Family Milan and Ogilvy, could (intentionally) be mistaken for any classic cinematic romance. Girl meets boy, they fall in love, whimsy ensues.

The final reveal serves as an especially sobering reminder that people affected by war are simply that: people. 

Emergency is an independent and neutral association which offers free, high quality medical and surgical treatment to victims of wars, anti-personnel mines and poverty.