George at Asda’s Latest Spot Helps Kids Start the New Year Like a Boss

George At Asda gears up for September and the return to school with the latest commercial from Armoury filmmaker, Amy Becker Burnett. The message is clear: it's a new school year and the kids want to arrive in style, ready to start the new curriculum like a Boss. The children (and original cast from Arrive Like You Mean It) gather in the playground to vocalise their new money saving threads with a vibing drill beat to boot.

Amy Becker Burnett lets the kids shine, with brilliant performances charging the piece while still producing a vibrant and polished commercial with great camera work and choreography. From break dancing youths, to money saving mothers. George at Asda has you covered with affordable prices to start the new school year.