Gerety Awards Winners Cocktail in London
The Gerety Awards come back to London on Thursday, November 28th to celebrate the 2024 winners with a cocktail and a Gerety Talk.
To get your invite RSVP visit here.
With special thanks to host Forsman and Bodenfors, the Gerety Awards are delighted to celebrate the 2024 winners with a champagne cocktail and Gerety Talk panel.
Around the theme of Where Intention Meets Attention, the panel will be moderated by Nicola Kemp editor of Creativebrief and includes the following participants:
- Helen James, CEO of Forsman & Bodenfors London
- Genevieve Tompkins, chief client experience officer at Goodstuff
- Debbie Ellison, chief commerce officer UK group global chief digital officer, Commerce
- Jon Biggs, executive creative director, EMEA, Monks
Once upon a time, it was easy to just 'switch over or switch off. Less so today - second screens, connected screens and OOH screens mean advertisers have ever more opportunities to get in front of us. But do we retain what we see? Barely.
In fact, 85% of digital ads today fail to meet the Attention-Memory threshold of 2.5 seconds - too little novelty and too much predictability means people simply can't store memories that they later associate with a brand.
The solution? From emotional storytelling to unexpected palettes, unconventional brand personality or bold simplicity, creativity is the secret sauce that enables a brand's message to stick, even in a cluttered digital environment.
Come and celebrate with the international Gerety community and get inspired by creative leaders.
About the Speakers
Helen James is the CEO of Forsman & Bodenfors London, the UK office of one of the world’s most creatively awarded collectives. With over 20 years of experience partnering with clients to deliver transformative ideas, Helen joined the agency from BBH where she was managing partner, leading the award-winning social media and content unit. Co-founder of Creative Equals /Business, a community and leadership programme for women in the creative industry, Helen is committed to ensuring more women in marketing and creative roles are able to thrive at the top. She is also the author of Notes from the Bleeding Edge: Where modern marketing meets today’s women, and proud mum of two daughters, Kitty and Agnes.
Genevieve began her media career in 2004 at John Ayling & Associates, one of the UK’s pioneering independent media agencies. A dedicated advocate for independent agencies, she took a board position at The Kite Factory (formerly MC&C) in 2015 and later joined the partner board at Goodstuff in 2019. As our Chief Client Experience Officer, Genevieve oversees our planning and investment teams. Gen has always advocated for entrepreneurial-minded agencies and is passionate about doing the right thing. Mum of three, when she’s not busy looking after her family, you will find her volunteering time to provide marketing and fundraising expertise to some great causes.
Debbie pioneers transformational business growth through people-first, technology solutions. Helping to shape the future of business, she has launched The Home of Connected Brands, situated in WPP’s Sea Containers UK campus. Debbie has been named a Hewlett Packard Enterprise Top 100 Chief Digital Officer 2022 – celebrating leadership, business acumen and digital innovation; Top Ten Inspirational Leader in 2021/ HSBC Ethnicity Awards; a Yahoo Finance/EMpower Ethnic Minority Executive Role Model three years running. She has led many of the DE&I initiatives resulting in VMLY&R UK Commerce named Diversity & Inclusion Company of the Year 2021 by The Drum and listed as a Top 25 Employer by Investing in Ethnicity 2022.
As executive creative director EMEA for Monks, Jon champions creative excellence through craft, speed, and innovation for clients in the region. He is a member of the global creative leadership team responsible for elevating Monks' creative reputation and is a passionate advocate for the value of creativity in business, striving to celebrate the teams that work tirelessly to produce exceptional ideas. Jon has a proven track record of winning new clients, getting hands-on with pitches, and expanding the company’s creative offerings. Throughout his career, Jon has helped Monks win over 100 prestigious awards from shows such as Cannes Lions, Clios, D&AD, Dubai Lynx, Eurobest, and more.
