German Meat Brand Is Looking for a #Wurstpromoter to Attend a Sold Out Taylor Swift Concert

A job posting from the food brand Rügenwalder Mühle is creating a buzz on social media and exciting pop music fans across Germany. The company is looking for a #Wurstpromoter (sausage promoter) on a mini-job basis for the biggest pop music event of Hamburg’s music summer, happening on July 23, 2024. Clever and humorous references in the job advertisement, published on online portals and job boards across Germany, invite the community to figure out the specifics.

"It tastes best when everyone enjoys it," says Steffen Zeller, chief marketing officer at Rügenwalder Mühle. "This applies to our partnership as a catering partner of Hamburger SV at football matches – and with our close ties to Hamburg Volksparkstadion, also at concerts. Now, we've managed to create an event that is not only charming but also brings people together to celebrate, despite the challenge of a live concert that's been sold out for months."

A Job with Excellent 'Work-Liveshow' Balance

"This might be the most exciting job listing Hamburg currently has to offer. It’s a unique, coveted workplace in a stadium atmosphere with an excellent work-liveshow balance," says Steffen Zeller. A true dream job for those wanting to attend the most anticipated pop music concert of the year.

As the employer for an unforgettable evening filled with mega-hits, the well-known German food manufacturer offers more than just a passionate team. They provide stylish and glamorous work clothes, the right grill, and the best view of the summer's concert event, ensuring that the crew becomes part of the crowd.

The US megastar’s European stadium tour, which has been sold out for months, is a massive draw. Hamburg is already gearing up for a tourism and hotel boom, with over 100,000 fans expected in the Hanseatic city. These fans will unite in colorful and diverse celebration of their idol, who dominates the singles charts and holds the record for the most number-one albums in US chart history.

Mega-Event as a Crowd Magnet in the Hanseatic City

Concert tickets are both expensive and scarce. Following the announcement of the Hamburg tour stops (July 23 and 24, 2024), there was an unprecedented rush on online ticket shops, resulting in a completely sold-out arena with spectators from around the world.

This makes Rügenwalder Mühle's job offer, humorously worded and highly coveted, even more attractive. The job listing has appeared on the company’s career page, job portals, and lifestyle magazines, sparking discussions in numerous fan groups on online forums and by influencers on Instagram and TikTok.

Apply Now: Details of the Dream Job

Applications for the highly sought-after #Wurstpromoter (m/f/x) position can now be submitted via a dedicated landing page or through Instagram and TikTok. Fans are showing immense creativity in their quest to be selected for this extraordinary dream job on July 23, 2024, at Hamburg’s Volksparkstadion.

The dream job and the accompanying cross-media campaign are orchestrated by Rügenwalder Mühle, in collaboration with Serviceplan Hamburg and Serviceplan Culture (strategy, concept, creation, cultural consulting, and PR), CarlNann (strategy and consulting), Mediaplus (influencer activation, media planning), and Elbdudler (social media).