Get More Eyes on Your Work with Pro User
There have been many reasons highlighted so far as to why you should be getting on board with LBB’s Pro User offering. To start, it’s the first time you can join us as an individual member, omitting the previous need to be part of a company. We did this for the many creatives out there who perhaps had client work they wanted to share, weren’t getting seen on their own site, or simply wanted us to help them stand out in front of our huge readership.
Amongst the many benefits that come with being a Pro User, today I wanted to highlight some of the ways in which the new membership has the potential to help you elevate your own profile, show you the different areas of LBB in which Pro Users are showcased, and explain how you can be seen by more people using our site than by your own platform alone.
What being a Pro User means
When we re-launched our platform and Creative Library last year, we found 2.4 million static credits within our data and decided to make them interactive, auto-generating each of these people their very own creative portfolio on our site. With so many profiles to claim – and many with work already credited to them – we began to encourage people to log into LBB and find their own profile for free.
People from across the globe caught on and started claiming their own profiles, but many wanted more. They wanted to be able to curate the work and use the profile in place of their own site, as we already had a huge readership and many members on board. It was with this request that we conceptualised LBB’s Pro User, our first membership for individuals.
For just £99.99 per year, anyone can now join LBB as a Pro User and gain full control over their profile on our site. This means they no longer have to be part of a company to be able to upload work (with room for descriptions and credits) to our Creative Library, whether it’s a campaign they were part of, a personal side hustle, or freelance project.
As well as uploading anything they’re not already credited on, Pro Users can house and promote the work that auto-populates their profile every time they’re credited on something new. Plus, they’re able to reorder how all their projects appear, with our easy-to-use drag-and-drop option, available on each piece of content on their own profile.
In addition to this, when Pro Users sign up, they are also invited to send a list of any work or news already published on LBB that they were involved in, but might not yet be credited on. We then review these projects and ensure all relevant campaigns are credited to populate their profile, so everything is up-to-date from the onset.
How being a Pro User can help to elevate your profile
A huge bonus to becoming a Pro User is how it all works within our People and Credits sections on LBB.
Firstly, when clicking on our People tab, all Pro Users automatically show by default above every other credited person across our entire site, even before clicking into the Pro section. This improves the visibility of Pro Users’ profiles massively in comparison to all others on LBB… especially given the total number of people we have credited!
Secondly, when visitors search through our People section, they can use our filters to look for talent with certain job titles and/or the regions in which they’re wanting to, and subsequently find the specific talent they're after. For example, when searching for directors within the UK, we see all UK-based directing talent who are Pro Users before the many other directors we have listed.
As well as our People section, profiles are also discoverable through our Creative Library. Similarly to how our People section works, you can enter the Creative Library tab and use our filters to find the kind of work you are looking for, from genre to country to company type. Alternatively, people can search through the entire contents of the archive chronologically, which starts with the most recently uploaded piece of work found at the top of the page.
When someone clicks on a piece of work, the credits for it will appear underneath. Any Pro Users that are listed within these credits will also have a Pro verification badge, similarly to the way it shows in our People section.
Another thing to note is our Job Board on LBB. If a company is a member, they are able to post a job role they are hiring for directly onto our site with all the necessary details, including the expected salary, required skills and relevant contact details. Users of LBB are able to browse jobs in this section, see this information and apply by email.
All in all, the more work, credits and details that occupy your profile, the better you look and the more likely you are to be seen. We have 500,000 unique visitors per month on LBB, consisting of 40% brands, 40% agencies and 20% production companies. These people are reading, watching and searching within the content on our site regularly, so your next project could be just around the corner.
All in all, the more work, credits and details that occupy your profile, the better you look and the more likely you are to be seen. We have 500,000 unique visitors per month on LBB, consisting of 40% brands, 40% agencies and 20% production companies. These people are reading, watching and searching within the content on our site regularly, so your next project could be just around the corner.
Boost your profile and get ready for your next ad-venture with the help of LBB’s Pro User membership. You can read more about how it works here, sign up for Pro directly, or contact me at hannahb@lbbonline.com for anything else!
