Get That New Phone Feeling with GIF-tastic New Samsung Campaign

To promote its new Galaxy S6 phone, Samsung has launched a new social campaign called 'That New Phone Feeling' – a hypnotic 'GIF-powered' music video created by Big Spaceship.

The video was crafted to remind people about the obsessive moments that come when you first unbox a new phone and it features unique technical aspects; notably, it’s made up of over 30 GIFS that will eventually be used as stand alone pieces of content across all of Samsung’s social channels. 

Big Spaceship (Samsung global social agency of record) selected the video’s music track - titled “When I Rule The World" by LIZ, which will be officially released on Columbia Records in the coming weeks.