Gillette's New Venus Campaign Spotlights Women Who Defy The Norm

Gillette’s Venus line of razors and shaving products for women is launching a new campaign, “My Skin, My Way” from Grey New York.

The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001.

The message is that there is no one way to have beautiful skin or to show it.  The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment and a diverse array of contemporary women are pictured.

In a few months, Gillette Venus turns 18, and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Hillary Mone, P&G’s brand manager for Gillette Venus North America. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.” 

The new campaign will include broadcast commercials as well as online and in-store advertising.