Girl&Bear Launches New Production Base in Spain for Hispanic and Latinx Markets

Global content creation studio, Girl&Bear has opened a new office in Spain in order to provide design and production services for Spanish-speaking and Latinx audiences around the world.

Girl&Bear provides a range of services covering creative and production disciplines, such as design, branding, film, digital, audio and photo production, post-production and DTP. Founded in 2021 as an integrated production studio for the VCCP network, Girl&Bear has built a reputation for ‘Craft without Compromise’ gaining recognition at Cannes Lions, Campaign Big, Creative Circle and Kinsale Sharks.

The launch of Girl&Bear Spain follows on from the successful expansion of Girl&Bear Prague earlier this year as the demand for production and design services has grown, requiring dedicated offices in-market. This demand is further bolstered by the opportunity to engage with a market of over 570m Spanish-speakers worldwide.

Girl&Bear Spain will create a new home for VCCP Spain’s makers who have been working on a growing portfolio including O2 Telefónica and Más+ by Messi. In the UK and Czechia, the production company has recently won its own clients independent of the VCCP network, including Puma, Accor Hotels and Naturo Petfoods, a strategy it aims to repeat with Girl&Bear Spain.

This new launch will create an independent production and design company capable of delivering for more clients and capitalising on their expert knowledge of Spanish, Spanish-speaking and Latinx markets.

The team will be led by Eliana Cantonati who will move into the role of head of Girl&Bear Spain, having previously worked as Head of Account Services for VCCP Spain.

Eliana Cantonati, head of Girl&Bear Spain, said, “There is a growing demand for an independent production agency that does not have to make the compromises that many marketers are used to seeing. We do not have to compromise flexibility for scale, we do not have to compromise quality for cost and we deliver ‘Craft without Compromise’ - the founding aim of Girl&Bear. It is the right time to offer this expanded capability to our existing clients and to seek out new clients who are looking to engage with global Spanish-speaking and Latin audiences.”

Jesus Mellado, head of creative content and design at Girl&Bear Spain, said, “For us, our creative and production teams work hand in hand. There is a fantastic opportunity for us here to use the amazing talent on our doorstep coupled with our access and experience of huge global markets to deliver real craft, real creativity and real growth for our brands and clients. I’m very excited for this next chapter.”

Claire Young, CEO of Girl&Bear, added, “As a global content creation studio, we’ve always offered Girl&Bear’s services to our clients wherever they operate around the world, creating content for multiple language and cultural considerations. Recently, we’ve seen where we can build on that and by establishing offices and spaces for our makers we can grow even more. We’re proudly independent and with that comes an advantage in how we can flex to accommodate clients and the range of design and production services we can offer.”

Girl&Bear Spain will continue to collaborate with colleagues across all Girl&Bear locations to offer global production solutions for clients of all sizes and across multiple markets.