Give & Go Rebrands Iconic TWO-BITE BROWNIES® with PIGEON

Give & Go, a leading North American baked goods company and mini treats leader, has partnered with PIGEON to rebrand their beloved TWO-BITE® line of baked goods. The new branding strategy aims to emphasise the indulgent and celebratory nature of the bite-sized treat, bringing a burst of happiness to any moment. 

PIGEON, under the creative leadership of Olivier Chevillot and senior designer, Keri Cadger, has developed a fresh approach to the brand by incorporating playful typography, bold graphics and colours. PIGEON’S approach to the rebrand was part of a collaborative process where they worked closely with Give & Go to uncover white space opportunities and see how the brand could stand out better on shelves in the in-store bakery section. 

”The rebranding strategy focused on bringing the joy and celebration back into the iconic TWO-BITE® brand and its family of products,“ said Keri Cadger, senior designer at PIGEON. ”Our team was inspired by these delicious treats and wanted to make sure they were just as memorable and (visually) delicious in-store, as they are when served for dessert. We‘re excited to see the new design on shelves and share in the joy with our customers.“ 

"We're thrilled to introduce the new look for our entire TWO-BITE® line," said Kelsey Middlebrook, sr. product manager, Brownies. "We wanted to focus on the joy that these small, yet mighty treats can bring to any occasion, and PIGEON’S team has captured that perfectly. We believe this rebranding will help us connect with new audiences while retaining our loyal customers." 

The newly rebranded TWO-BITE® product line is rolling out to retailers across North America & beyond.