Gold Medallist Katie Ledecky Prioritises Post Workouts in Core Power Olympics Spot

As the longstanding official protein drink of Team USA, Core Power is leveraging this year’s Olympic and Paralympic Games to empower and inspire fitness enthusiasts everywhere to prioritise their post-workout recovery with a new 360-degree marketing campaign announced today.   

This year, Core Power is taking its Olympics support a step further with a new multi-year partnership with one of the most decorated female swimmers of all time, and long-time Core Power fan, Katie Ledecky.  

An Olympic Champion

Katie Ledecky understands the impact of post-workout recovery and has incorporated Core Power into her training regimen for years, her story will inspire fitness enthusiasts everywhere to prioritise recovery as part of their fitness journey. 

Going for the Gold

The new commercial celebrates Katie Ledecky’s awe-inspiring accomplishments and captures moments when she relies on Core Power nutrition to replenish, rebuild, and recover as she trains for the Olympic Games.  The new commercial is set to run across digital and social channels in April and on TV this summer, throughout the Olympic and Paralympic Games. The campaign will come to life via social and digital content including exclusive recovery tips from Katie Ledecky on the Core Power website.