Goldman Sachs Introduces Singing Dad Who Proudly Proves That 'You Can Money'

Managing finances can seem daunting and many consumers find themselves stuck in a cycle of inertia that prevents them from exploring their options. Marcus by Goldman Sachs wants to put an end to this inertia and encourage self-belief to motivate consumers to take control of their finances. 

Today, Marcus is debuting a new creative campaign in partnership with 72andSunny New York, aiming to tackle consumer relationships with money and show that “You Can Money.” The musical films humorously showcase the confidence gained by consumers who have taken control of their own finances with the help of Marcus.

The campaign will run digitally and socially across the country with additional print, TV, radio and OOH. More information and links to the creative can be found below. 

Marcus offers a high-yield Online Savings Account and certificates of deposit in a variety of terms and no-fee, fixed-rate unsecured personal loans, including home improvement loans. The personal financial management app Clarity Money is also a part of the Marcus family.