Golf Town Tees Up the Largest Foursome in Golf History with the 400some

Golf Town, Canada's home of golf, presents the 400some, the largest foursome in golf history, in partnership with Rethink and Random Golf Club (RGC), the world's most inclusive golfing community.

Using Golf Town’s Come Out and Play platform as a foundation, the 400some aimed to prove that anyone can play golf. Traditionally perceived as an exclusive and intimidating sport, with barriers like cost, difficulty, and social pressure holding back many Canadians from participating, the event shattered this perception by bringing together 400 golfers from all different skill levels and backgrounds to play the game together.

The campaign first launched in August, with social, digital and OOH driving sign ups, reaching outside the traditional golf audience to invite people to attend. The event itself was hosted by Golf Town and Random Golf Club on October 6th, with over 400 golfers in attendance. And then through social content, including a long form film created by RGC, we were able to extend the mission of the event beyond just those who were able to attend.

The film captures the highlights of the 400some at The Club at Bond Head in Beeton, Ontario, Canada, showcasing the energy, excitement, and camaraderie that made the event so special. At such a massive scale, the experience could only be captured with multiple teams of photographers, videographers and drone operators, from both RGC and Golf Town, working together. From the smallest moment of strangers supporting each other, to the biggest moment of 400 people teeing off together—we were able to distill 400 golfers, 24 hours and thousands of shots into one epic story. Watch as golfers from all skill levels come together to participate in this unique format, creating memories that will last a lifetime.

“When Golf Town came to us with the challenge of breaking down some of the barriers in golf we were immediately game,” said Jacquelyn Parent, creative director at Rethink. “Turning the typical 4some into a 400some was the perfect, simple idea to invite more people to the sport, but of course it was far from simple to execute in reality. We hope the image of that many people playing together will have a lasting impact and inspire others as an invitation to the game.”

The 400some is just one example of Golf Town's ongoing commitment to growing the game of golf in Canada. Through initiatives such as the Come Out & Play Junior Girls Golf Camps, women's clinics hosted by Lisa Longball, partnerships with ParaGolf Canada and The Tamil Golfers Association, and support for local tournaments, Golf Town continues to champion inclusivity and make golf more accessible to all Canadians.

Golf Town’s mission is to make golf more accessible and inclusive for all. Come Out and Play isn’t just a platform, but rather an invitation or everyone to give the sport a try.