Good Oil’s Dave Wood Directs New ‘We Love Good Beer’ Spot for Balter Brewers

Developed in collaboration with Deloitte Digital Creative ANZ, and directed by Good Oil’s Dave Wood, Balter Brewery Company’s new campaign We Love Good Beer is designed to reach beer drinking audiences that advertising usually overlooks.

It features a literal passing of the microphone from the types of people you normally see starring beer ads, to those who are usually relegated to playing the extras.

Says Tom Darlow, creative director at Deloitte Creative: “I’d like to think we haven’t actually done anything special here. We just looked at the kind of people who already love Balter, and then invited them to sing about it.”